Tribuna.com expands Fantasy Football to Europe’s top leagues

Tribuna.com is rolling out league-specific Fantasy Football products for La Liga, Serie A and the Premier League, with the Bundesliga to follow, as the company looks to deepen fan engagement and open new sponsorship opportunities ahead of the 2026 season.

Why it matters: - Tribuna.com is pushing Fantasy Football deeper into Europe’s biggest leagues as a way to turn casual viewers into daily users. - The expansion also creates new inventory for advertisers, sponsors and B2B partners looking for high-intent audiences. - The launch adds a new layer of expert-driven scoring that could make fantasy play more tied to league coverage and matchday discussion.

What happened: - Tribuna.com launched separate Fantasy Football leagues for La Liga, Serie A and the Premier League. - The Bundesliga will be added soon. - The rollout comes as the European football season gets underway, with La Liga starting Aug. 15, the Premier League on Aug. 21, Serie A on Aug. 22 and the Bundesliga on Aug. 28. - Tribuna.com is a global sports media platform founded in 2010.

The details: - The company described Fantasy Football as a natural extension of its interactive sports ecosystem. - Maksym Berezinskyi, Tribuna.com cofounder, said fantasy sports help convert passive viewers into highly engaged daily audiences. - Berezinskyi said fantasy users tend to follow more players across more teams, not just one club. - Tribuna.com said the expanded fantasy format supports tailored monetization for advertisers and business partners. - Ihor Petrulevych, head of sales at Tribuna.com, said the company wants to build an audience environment with strong purchase intent. - Petrulevych said the fantasy league can support advertising partnerships, corporate tournaments and sponsor activations on matchdays. - Tribuna.com introduced a new feature called “Team of the Round.” - Fantasy managers receive bonus points when players from their squads are selected in the official round recap. - The round selections are made by league specialists and commentators. - Premier League selections are made by Ihor Boiko, a Premier League commentator at Setanta Sports and host of the Eurofootball podcast. - Serie A selections are made by Yuriy Shevchenko, a football analyst and creator of the Italian football media channel GianlucaLapadula. - La Liga selections are made by Oleksandr Novak, a Megogo La Liga commentator and tactical analyst. - Bundesliga selections are made by Kostiantyn Stepaniuk, a Tribuna.com writer and German football specialist. - Iryna Chernukha, Tribuna.com head of partnerships, said the “Team of the Round” concept is inherently subjective. - Chernukha said the company tried to reduce that subjectivity by choosing experts with direct professional or long-term editorial experience in each league. - Chernukha also said Tribuna.com wanted contributors who stay connected to audiences through podcasts or Patreon projects.

Between the lines: - The fantasy rollout gives Tribuna.com a product that can sit between editorial coverage, community engagement and ad sales. - Using named league experts adds credibility to a feature that could otherwise feel arbitrary to users. - The emphasis on “high-intent” audiences signals Tribuna.com is positioning fantasy as a revenue product, not just a retention tool.

What's next: - The Bundesliga fantasy league is expected to go live next. - Tribuna.com will continue using the new fantasy ecosystem across the European season as matchday schedules begin. - The company is likely to use the format for future sponsorship and partnership activations as the leagues progress. - More information is available on Tribuna.com’s LinkedIn page.